"When They See Us"
March 17, 2020 – New York, York – Late last month legendary rapper and G.O.O.D Music president, Pusha-T announced the launch of his new label, Heir Wave Music Group. He also announced his first signee, Kahri 1K – a twenty-year old up-and-coming rapper from Petersburg, VA. Today, Kahri 1K releases the video for his track “When They See Us” ft. Quando Rondo off his latest project, The Ghost of Pecan Acres. Watch the visual directed by Illusive Media’s Shomi Patwary (Beyonce, A$AP Ferg, Jaden Smith, The Weeknd, etc.).
In the clip, shot in Virginia, we get a look inside the harsh realities of his community and where he’s from. Khari raps about violence, “these little n***as die where I’m from and I refuse to be the next one.“ The video concludes with an “old head,” who offers his opinion and advice on the gun epidemic in Petersburg – “These young kid got no morals, no respect, no nothing, I don’t even think they’re scared of guns.”